How do you make a splash in a week full of world records and groundbreaking new timepieces? Getting your marketing and communications executives out of the helicopter should do the trick.
Greubel Forsey copy is known for its ultra-complex, impeccably finished and very expensive timepieces. While many of its watches have edgy, modern designs, they’re not exactly what you’d call sporty. But as part of a new brand strategy, Greubel Forsey jumped out of a helicopter at Watches & Wonders 2021 with a new GMT watch with a titanium bracelet.
Introducing the Greubel Forsey GMT Sport
The GMT debuted in 2011, but this year, it got a bit of a makeover. Now, Greubel Forsey is debuting a “sporty” look at the GMT Sport with a grade 5 titanium bracelet, the first metal bracelet the brand has ever produced, weighing just over 60 grams. Of course, titanium is very strong and durable, making it the perfect choice for this sporty model. To keep the watch as secure as possible on your wrist, it features a quick-adjustment system so you can adjust it by a few millimeters for the perfect fit.
It also has a new bezel with a hand-finished horizontal grain on the top and smooth polished sides. The contrast of finishes is beautiful, and the bracelet also has a mix of different finishes, including straight grain, frosted, and hand-polished bevels.
The bright blue dial contains a wealth of information and also shows part of the movement. Eyes immediately turn to the skeletonized suspended arched bridges and gear train as well as the 24-second tourbillon.
It still has a large titanium globe that rotates in real time, allowing you to see the time anywhere in the world at a glance. A 24-hour sapphire ring surrounds the miniature globe, which also acts as a day/night indicator, with a light and dark background. If you need to know the precise time somewhere, there’s a spin on the back of the watch that shows all 24 time zones, including Daylight Saving Time and Universal Coordinated (UTC) time — an impressive feat. replica Greubel Forsey
In addition, a second time zone displayed at 10 o’clock can be easily set via the GMT-engraved side button. The 72-hour power reserve indicator is located at 3 o’clock. Finally, the curved hour and minute hands hang from all these features and require a special design to fit the dome watch.
Then, to emphasize that this new watch can cope with an active lifestyle, Greubel Forsey did something completely unexpected. Greubel Forsey’s head of marketing and communications, Michel Nydegger, played the soundtrack to a much-anticipated action movie in the background, flying in a helicopter through the skies around Switzerland’s Jura Mountains. Wearing a new GMT sports watch, he proved his mettle by parachuting from an airplane and landing gracefully in front of the Greubel Forsey factory in La Chaux-de-Fonds.
A bold strategy for the future
Calce’s appointment as CEO last year marked a new chapter for Greubel Forsey. The brand is known for its haute horlogerie with rare and complex complications, including the Grande Sonnerie, QP à Équation and handcrafted timepieces. However, it reduced the number of unique pieces created each year from eight to three to keep them limited and exclusive.
It will also reinterpret some of its unique movements. luxury Greubel Forsey has launched 30 movements since its launch, many of which were and still are positively groundbreaking and incredibly advantageous. Therefore, instead of constantly innovating at the expense of the movement developed over the years, Greubel Forsey will reinterpret the timepiece with a new look and improve the existing movement as much as possible.
Whether the brand will launch these new products by jumping out of a helicopter, only time will tell, but the bar is already set pretty high.