How does SEVENFRIDAY redefine “Swiss made” watches?

The choice of clocks is a way of life, status, personality and most importantly the expression of mood. SEVENFRIDAY is one of the new era brands sweeping the watch industry. Curiosity draws you to its extraordinary design language and makes you realize how the charm of SEVENFRIDAY watches has been pushed to the stratosphere due to the exponential growth of its Internet applications.

The brand was officially launched by Daniel Niederer in 2012, reflecting the fusion of unconventional design and innovative technology. The name is a modern interpretation of the old Latin proverb Carpe diem, which means “seize today”. The spirit of the brand is to ensure that you live your everyday life like a Friday, so you have the famous #liveSEVENFRIDAY experience. With the release of the first P series in 2012, the brand has attracted a cult following, and shop owners can share their watches online, especially on Fridays. SEVENFRIDAY has sold more than 76,000 timepieces, including a series of innovative new series, such as M series, S series, T series, V series, Q series, W series and non-series.

Each watch pays attention to details to cater to the preferences of many people in the new era. For example, the original P1 series is equipped with a 47mm case, although its size is small, but due to its lugless design, it is smaller to wear. All other series offer design elements, such as a multi-layered dial with avant-garde hands, seconds dial and 24-hour display, and a glimpse of the movement balance wheel, giving the watch real depth, texture and greater visual appeal.

Reasons for establishing SEVENFRIDAY as a real luxury watch brand
The history of watchmaking is fascinating, and its history can be traced back to Switzerland in the 16th century. Generally, Swiss watches represent the best quality, craftsmanship and luxury. On the other hand, Japanese watchmaking is a new phenomenon in the 20th century, and brands follow practical and practical watchmaking methods. These Japanese brands have succeeded in finding a place aspiring for quality in the affordable luxury category. Therefore, there are reasons why SEVENFRIDAY watches are popular. Although the design and use of the Miyota movement made in Japan are out of Swiss norms, these watches have even turned true hobbyists into fans!

The following reasons help to establish SEVENFRIDAY as a true luxury watch brand and redefine “Swiss made” watches:

Some purists may mistakenly believe that using a Japanese Miyota movement is a disadvantage, but this decision represents one of SevenFriday’s greatest strengths. In terms of functionality, these movements are of extraordinary value for luxury timepieces, and this accessibility alone makes them extremely desirable.

The bulky SEVENFRIDAY watch is unique and awkward. Its 47mm curved square case, intricate dial, atypical “industrial theme” dial and bright and eye-catching color options make this eccentric SEVENFRIDAY watch unique.

SEVENFRIDAY luxury watches are highly practical, robust, and easy to use, and can be worn in “everyday” situations. In addition, as luxury timepieces, they have a high degree of credibility, so this feature will not sacrifice the reputation value of the brand.

In order to make watch enthusiasts get huge profits, we have taken very cautious measures. Each watch uses a unique packaging and has a unique number. These subtle differences have consolidated SEVENFRIDAY’s position among watch collectors.

These unique swiss cheap watches make you feel the #liveSEVENFRIDAY experience as well, and they also bring you surprises and joy!

Patek Philippe Ref. 5372P major complications

A one-minute reference book for Patek Philippe. 5372P major complications.

Between the 20th anniversary of the establishment of Aquanaut and the 40th anniversary of the birth of Calibre 240, Ref. Unfortunately, since its launch in 2017, 5372P has not received much attention. But it is indeed worthy of your love, even if it is not in your collection, because it represents a new interpretation of Patek Philippe’s split-second split-second timer with a perpetual calendar. This charming 38.3 mm platinum case with a manual-winding internal movement has a recessed bezel and satin-finished sides. The dial is blue with a sunburst pattern or rose gold and vertical satin finish .

New addition: Patek Philippe Ref. 6301P eldest son

The head of Patek Philippe’s watch development department said nothing.

Patek Philippe launched one of the most technically epic and elegant watches in 2020 through Ref to close the year of the watch. 6301P Grande and Petite Sonnerie.

Ref. Inspired by the 20 intricate double-sided master carillons launched in 2014 to commemorate the 175th anniversary of Patek Philippe. 6301P Grande And Petite Sonnerie (Grande and Petite Sonnerie) is the descendant of the craftsmanship, with its purest and most penetrating expression, it celebrates the art of horological complications.

This exquisite and elegant timepiece (pun intended) is housed in a 44.8 mm platinum case with a black enamel dial and has three watchmaking functions-the noble Sonnerie, the small Sonnerie and the minute repeater, as well as manual winding Patented jumping seconds display driven by the movement. GS 36-750 PS IRM movement. We will unpack the copy men watch in more detail in time. But now, this is the complete conversation of Philip Barat, head of Patek Philippe watch development, about the development process of the watch when it is released on the global network.

Philip Barat, Head of Watch Development, Patek Philippe
“The development phase began in 2007-14 years ago, when we were working on our 175th anniversary watch, Grandmaster Chime. In 2014, we were able to show the most complex timepiece with five different eye-catching functions: Da Sonny , Petite Sonny, Minute Repeater, Minute Repeater, Alarm Clock and Date Minute Repeater. But even in 2007, we considered the subsequent development of a complete Grand Sonsonie watch series.

“The challenge of the referee. The 6301P is not in the position we expected. They mainly involve the design of the auxiliary second hand at six o’clock. Due to the inspiration of the clock, the Grandmaster Chime has no stopwatch display-it is a double-sided watch with a perpetual calendar display on one side and the other On the side is the travel time with date display-initially, there is no space on the case. Reference 6301P is the auxiliary second.

“According to Ref. 6301P, it is worrying. In 2007, there are plans to make “simple” large-scale complex functions, and the auxiliary seconds indicator is considered.

“When (development) reached a certain critical point three or four years ago, we asked ourselves:’How do we place the auxiliary second hand at six o’clock?” A truly elegant idea is to reuse the mechanism we have developed in the reference We also launched the 5275 Chiming Jump Hour in 2014 to celebrate the 175th anniversary. It has the functions of jumping time, jumping time and second jumping, and will knock the gong at the top of each hour.

“We adopted the jumping seconds mechanism and integrated it at exactly the same height as the basic movement, without having to increase it (higher height) by positioning it at six o’clock. Therefore, we were at six o’clock. There is an auxiliary second, which jumps once every second, which is unique for the ensemble sonata.

“But this is not our initial plan. The goal is to create a highly reliable and technical-looking seconds indicator. We can also use a friction wheel to display the seconds of the eccentric wheel gap. But as a true watchmaker, we are in favor of mechanical challenges.

“So this is the biggest challenge. Because in essence, Ref. 6301 is Ref. 6300, we removed some elements from it to achieve the greatest degree of elegance, while retaining the indications of hours, minutes, and seconds, while retaining two Two power reserve indicators-one for the moving train and the other for the timekeeping mechanism.

“The two motion engineers are Ref. 6300 and No. 6301. However, as with all projects, there are some working groups provided by watchmakers, laboratories and quality assurance personnel. We also include assembly and tool manufacturing Experts. In short, they have been involved in the development and production chain from the beginning of the project. This is essential to achieve the desired quality.

The mechanical device cannot be manufactured by positioning the parts correctly. The development of new movements and new watches requires everyone’s expertise. “