How does SEVENFRIDAY redefine “Swiss made” watches?

The choice of clocks is a way of life, status, personality and most importantly the expression of mood. SEVENFRIDAY is one of the new era brands sweeping the watch industry. Curiosity draws you to its extraordinary design language and makes you realize how the charm of SEVENFRIDAY watches has been pushed to the stratosphere due to the exponential growth of its Internet applications.

The brand was officially launched by Daniel Niederer in 2012, reflecting the fusion of unconventional design and innovative technology. The name is a modern interpretation of the old Latin proverb Carpe diem, which means “seize today”. The spirit of the brand is to ensure that you live your everyday life like a Friday, so you have the famous #liveSEVENFRIDAY experience. With the release of the first P series in 2012, the brand has attracted a cult following, and shop owners can share their watches online, especially on Fridays. SEVENFRIDAY has sold more than 76,000 timepieces, including a series of innovative new series, such as M series, S series, T series, V series, Q series, W series and non-series.

Each watch pays attention to details to cater to the preferences of many people in the new era. For example, the original P1 series is equipped with a 47mm case, although its size is small, but due to its lugless design, it is smaller to wear. All other series offer design elements, such as a multi-layered dial with avant-garde hands, seconds dial and 24-hour display, and a glimpse of the movement balance wheel, giving the watch real depth, texture and greater visual appeal.

Reasons for establishing SEVENFRIDAY as a real luxury watch brand
The history of watchmaking is fascinating, and its history can be traced back to Switzerland in the 16th century. Generally, Swiss watches represent the best quality, craftsmanship and luxury. On the other hand, Japanese watchmaking is a new phenomenon in the 20th century, and brands follow practical and practical watchmaking methods. These Japanese brands have succeeded in finding a place aspiring for quality in the affordable luxury category. Therefore, there are reasons why SEVENFRIDAY watches are popular. Although the design and use of the Miyota movement made in Japan are out of Swiss norms, these watches have even turned true hobbyists into fans!

The following reasons help to establish SEVENFRIDAY as a true luxury watch brand and redefine “Swiss made” watches:

Some purists may mistakenly believe that using a Japanese Miyota movement is a disadvantage, but this decision represents one of SevenFriday’s greatest strengths. In terms of functionality, these movements are of extraordinary value for luxury timepieces, and this accessibility alone makes them extremely desirable.

The bulky SEVENFRIDAY watch is unique and awkward. Its 47mm curved square case, intricate dial, atypical “industrial theme” dial and bright and eye-catching color options make this eccentric SEVENFRIDAY watch unique.

SEVENFRIDAY luxury watches are highly practical, robust, and easy to use, and can be worn in “everyday” situations. In addition, as luxury timepieces, they have a high degree of credibility, so this feature will not sacrifice the reputation value of the brand.

In order to make watch enthusiasts get huge profits, we have taken very cautious measures. Each watch uses a unique packaging and has a unique number. These subtle differences have consolidated SEVENFRIDAY’s position among watch collectors.

These unique swiss cheap watches make you feel the #liveSEVENFRIDAY experience as well, and they also bring you surprises and joy!